Some visitors have a very short attention span when it comes to visiting new blogs, they wouldn’t waste their time scanning through a blog to know what it is about. Some just look at the header, judge a blog by it, and then leave without even scrolling down to read posts. We can’t avoid this, not everyone has a lot of time on their hands. This is where a good and fully optimized blog description can really help.

Blog descriptions are equally as important as the blog title itself, they tell your visitors what your blog is about. Think of it as your blog’s very own advertisement to convince visitors to read your blog.

Putting a random phrase on the blog description would do no good. What you need to do is to optimize your blog description with the following methods.

Topic Focused Blog Description
If you would look at my blog description, I have made use of the phrase “Focusing on the Pinoy Blogosphere” which greatly reflects what my site is truly about. Upon reading this, readers will instantly have an idea what they will be expecting of my blog. This method is effective on blogs that focus on specific topics like niche blogs.

Creative Blog Description
If you have a personal blog, you could also make use of the method I have discussed above or you may want to put a more interesting blog description that would surely grab the attention of your readers. Don’t go with phrases like “The personal blog of Juan Dela Cruz”, try to make it a little more interesting like the phrase “Delve into a mind of a frustated blogger”… or something similar to that.

Don’t be satisfied with just a single blog description, look for other descriptions that would best describe your blog. Keep in mind that something as simple as blog descriptions can help in converting those visitors to regular readers.

Hope this quick tip helps!