When starting out a new blog, part of a blogger’s concern is to set a posting frequency which determines the number of posts to be dished out by a blog in a specified amount of time. I bet some of you took the decision of choosing the posting frequency lightly, thinking that it is not that significant to waste time on. Little do you know that a fully optimized posting frequency is one of the greatest secrets of blogging that was never told (exaggerated, for effect) which can maximize a blog’s capability to earn readers.

Seriously, it’s true.

Look around the blogosphere, you will see that the more successful ones are those who provide content on a consistent basis. If readers like your blog, they would expect more of your posts from you. The decision on WHEN you will give them the content they are yearning for is the one that will greatly affect your blog’s readership.

Post post post!
So how can you choose the optimal posting frequency for your blog? Listed below are the factors that you might want to consider in choosing your posting frequency.

• Blogger’s Availability – Does your schedule allow you to have sufficient time to blog? Lay out your free time and see if you could flesh out a posting frequency that is perfect for your schedule. Remember to also give time to other blogging activities such as visiting other blogs, replying to comments, and such.

• Blogger’s Capabililty – Be familiar with your own writing capability. Are you a fast writer? Are you capable of finishing an article in a pre-defined amount of time? It would be hard to have a posting frequency of one post a day if you take 12 hours in composing one (like me), you would only stress yourself out.

• Blog’s Traffic – It would be a wise move to base your decision on your blog’s traffic behavior. The idea is to set a posting frequency that on the days that you have high traffic. If you get a lot of visitors during Saturday, you may want to put a post on or before the rush of traffic.

• Nature of the niche – Sometimes, a posting frequency of a blog is based on the nature of its niche. Keep in mind that different niches have an ideal posting frequency. For example, tech blogs are usually on a daily post basis because people want to be updated on the latest gadgets daily. Personal blogs, on the other hand, doesn’t really need to have a high posting frequency because it depends upon the mood of the blogger.

• Type of posts – If your blog features newsy type of posts, then it would be ideal and easier to have a more frequent posting frequency because they are easy to finish (all you need is the facts, your own words, and voila you have a news post). When compared to editorial-type of feature type of posts, a low posting frequency is much better because these types of posts usually require lots of time and thought for it to be finished.

Reader’s Feedback!
Here are some of the insights of my readers about Posting Frequencies [For the complete discussion, go here]

Jan (GF ni PinoyBlogero)
cguro its better na thrice a week na lang ang pagpopost para may enough time ka to think and to re-edit ur wok.. mas makakapagproduce ka pa ng magagandang articles..

Maki (No Need for Ink)
At least once a week and not so many posts in a week so that many readers will at least read all of your posts on your index…that’s just what I think for personal blogs..hehe. Personally, I like reading blogs updated 2-3 times a week. If more than that, sometimes I get lost in following the posts, but I guess it depends on the niche. I love blogs about technology so even if bloggers post 2/day, I read them.

JM (Blue Pencil Chronicles)
The goal is always to post at least once a day. But then again, that’s the goal. And I always make it a point to miss the goal. LOL. So my posting schedule is very much erratic. It really depends on the free time I have in my hands plus the topics I’m willing to discuss. So far I can make do with talking about the mundane things in life, so as of late I’ve been posting very frequently. But most of the time, my schedule dictates the frequency, not the other way around. LOL. =) But I really make it a point to at least try to post the ideal frequency. I try. LOL.

sylv3rblade (Atma Xplorer)
I think it depends on what articles you are posting and your blog age. If you’re going for informative and entertaining posts, by all means take your time with them. However, if it’s just updates, breaking news and the like, well you get the idea. As for blog age, I supposed if you’re new to the field, it’s much easier to gain readers via frequent posting. You can get on with your life after getting enough people to come back over again to your blog

P.I.N.O.Y.U.N.I.T.E.D (Pinoy United)
…If you do make it clear somewhere in your blog how frequent you’ll be blogging then you’re reader won’t rather expect more or less. But it does depend on what you’re blogging at. Perhaps, twice a week is a little too infrequent. Make it every other day. There you go, bargaining in action. Interaction is always the key. I’m not saying this as an experienced blogger but an experienced reader.

coy (Cokskiblue)
For video bloggers, once a week is already frequent enough. Not only because of the time we have to spend on shooting, recording and editing but also so that there is more time for more readers err, viewers to watch and comment on our post. The more exposure our vlog gets on our top page/index, the more people will get to watch and comment on it.

yatot (Yatot Chronicles)
ako naman… if i find a free time! wahehehehe… usually kapag hindi kami rush, i see to it na meron akong post 2-3 times a week sa english blog ko. dun naman sa taglish blog ko, dati meron akong posting na umabot yata ng 11 blog entries sa isang buwan… ngaun at most na ang 4 every month or once a week… puro kalokohan lang namn iyon e… hehehehe… ang hirap kasi ng work sa publication, walang definite schedules at iba-iba ang dates ng deadline!

To conclude this post, always keep in mind that if a blog has a higher posting frequency (14 posts a week?) it does not mean that it is already the best and suitable posting frequency. The decision of what posting frequency to choose still falls under the hands of the blogger. So just enjoy and keep those blog posts coming!

Happy blogging!

Are there other factors that should determine and be the basis of our posting frequencies? Do you think you already have the best possible posting frequency on your blog? Share your thoughts below!

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